Our Story

Behind the brand

Hello and welcome to my shop! My name is Hattie and I am the owner of Yuna Rose. I am a product experience researcher by day (more specifically, 'User Researcher' for anyone familiar with the tech world), a business enthusiast by night, and a jewellery lover 24/7.

Growing up around the arts, I was never far from creativity (or jewellery shops) and I would always dream about one day creating a brand of my own, to design jewellery for others and also wear for myself. In 2021, I finally gathered the courage to step outside of my comfort zone and take the first steps in turning that dream into a reality.

About Yuna Rose

Specialising in demi-fine jewellery, Yuna Rose was born out of a passion for timeless design, a commitment to sustainability and a belief that luxury quality should be accessible to everyone, everywhere, everyday. 

Yuna means 'kindness' or 'desired' and Rose is the name of my mother, a confident, creative and resilient woman. These are all qualities that this brand represents and I hope that by wearing our pieces, they will also empower you and your loved ones.

Vision & Values

Our vision is to become a jewellery brand that you can trust by helping you look good (high quality pieces), do good (responsibly-produced using sustainably-sourced materials), and as a result, feel good (be empowered and wear with pride). To learn more, click here.

Human-centricity, integrity and transparency are three of our core brand values, reflecting those of my own personally, and these are at the forefront of every decision that is made. 

My day job as a Researcher involves understanding the needs of people in order to guide decisions and I am a firm believer that this is the best way to create the best products and experiences. For that reason, customer feedback is vital and I would love to hear from you!

I hope that you will join me on this journey to create the jewellery brand that works for you with designs that you love.

Thanks for visiting :)